The Story Behind Amy John Designs: From Passion to Product
Every handcrafted piece tells a story, and at Amy John Designs, that story begins with a passion for creativity, craftsmanship, and a love for working with natural materials. What started as a side hobby quickly transformed into a full-fledged business, blending artistry with function to create timeless wooden decor and greeting cards.
How It All Began
Amy and John, the creative minds behind Amy John Designs, have always shared a deep appreciation for handmade craftsmanship. With backgrounds in first response and municipal work, their day jobs were fast-paced and demanding, but they found solace in the quiet precision of woodworking. What began as small weekend projects evolved into a thriving business, fueled by their shared vision and dedication to quality.
Amy and John both still work full-time outside the workshop. They are the parents of three teenage boys—one is serving as a Marine, the second is a senior in high school, and the youngest is a junior in high school. As a blended family, their journey has been one of love, growth, and creativity. John and Amy married in 2023 after meeting in 2021 and joining their families in 2022.
Turning Passion into a Business
The shift from hobby to business wasn’t overnight. It started with creating gifts for family and friends—unique wooden pieces that quickly caught the attention of others. Encouraged by the positive feedback, Amy and John decided to take a leap of faith, first opening an Etsy shop and later deciding to build their own website to showcase their creative projects. Their handcrafted items, from rustic wall sconces to minimalist vases, resonated with customers looking for something beyond mass-produced decor.
Their dedication to creativity and authenticity also caught the attention of a wider audience. The very first reel they uploaded to their Amy John Designs Instagram page garnered an incredible 2 million views, bringing significant exposure to their brand and products.
The Heart of Amy John Designs
At the core of their business is a commitment to craftsmanship and authenticity. Every piece is made with care, using high-quality materials to ensure durability and aesthetic appeal. Whether it’s a reclaimed barn wood lamp, an intricately designed greeting card, or a custom laser-engraved piece, each product carries the personal touch of its makers.
John is amazing at building, while Amy focuses on laser engraving and running the social media and website. Their designs emphasize clean lines, natural textures, and timeless beauty—perfect for those who appreciate thoughtfully crafted decor.
The Role of Innovation
As Amy John Designs grew, so did their skills and tools. Investing in a 20W laser engraver opened up new creative possibilities, allowing for intricate engravings and custom personalization. This addition has enabled them to expand their product line, offering bespoke pieces that customers can tailor to their preferences.
What’s Next?
The journey is just beginning. Amy John Designs continues to evolve, exploring new techniques, materials, and designs to bring fresh and exciting products to their customers. With an eye on expanding their Shopify store, they aim to reach even more people who appreciate the beauty of handcrafted goods.
Whether you’re looking for a statement piece for your home or a meaningful gift for a loved one, Amy John Designs offers something special—handmade with heart, crafted with care.
Explore our collection and become part of our journey at amyjohndesigns.com.